How to Create an Effective CTA That Makes Prospective Customers Click

Subscribe now. Join. Buy now. 

These are typical call-to-action phrases that you shouldn’t expect to achieve desirable results since the target audience is now more knowledgeable than ever. In marketing, your call to action (CTA) is a part of your advertisement that can make or break your marketing campaign (You can find a recent post and more about digital marketing here).

So, how do you create one that will captivate your audience?

What Is Call to Action?

Simply put, a CTA is a statement that aims to get an immediate response from the person reading or hearing it. Businesses use it if their prospective buyers are not taking the next step in their sales process – whether it’s buying or requesting more information. It’s often used at the end or throughout the sales pitch to let your target market know what to do next once they’re interested in your products or services. 

Tips in Creating Killer CTAs

1. Provoke Emotions

Arouse an emotional response in your targeted audience with a longer CTA by using more modifiers to get the desired effect. For example, make a promise by writing “Lose weight in just 8 Weeks!” or add numbers, such as “Buy now and get 40%off!” 

On social media, indirect and conversational CTAs work better than indirect approaches. It is probably more engaging when you say, “Our new dresses are in stores now. When will we see you here?” than “Our dresses are in stores now. Click to buy now!” 

2. Try the “Free Trial” Strategy

“Free trial” is one of those CTAs that you can’t help but click. These work well with companies selling intangible products or services, including apps, games, software, and analytics. And when they start their trial, convert them into paying customers through email marketing. You need to show your prospects how excellent your service is and not simply tell them. 

3. Arouse Curiosity

Your prospective customers will most likely click your CTA if it stirs their desire to know more about it. You can do this by telling them what you do and the results you get but not all details about how you do it. A study suggests that when our curiosity awakens, there are changes in the brain that prepare us to know more not only about the subject before us but also about incidental information.

Remember that your target market members are humans who make rational or emotional choices based on the information before them.

4. Provide People with a Reason why They Should Take the Desired Action

What do your prospects get if they click your CTA? Will it help them do better in their jobs, save money or lose weight? Your CTA is one way to acquire new leads, so take advantage of it and create one that explains why your audience should take the action you want them to take.

For example, you may say, “Call now to schedule your free consultation!” 

5. Provoke the Problem Then Offer the Solution

Were you aware that 96% of unhappy customers don’t complain, but 91% of them will simply leave and never come back? Follow these three steps to captivate your prospects’ minds: identifying a problem, agitating the problem, and offering a solution. 

After identifying their problem through some research, arouse interest in them by agitating the biggest problem. You can stir a particular problem in your landing page headlines, subtitles, and bullet points to increase conversions for your CTA. After that, offer your solution in your CTA. 


While these five tips help you create a persuasive CTA, use your creativity, and make your own since there are no specific rules in writing an attractive call to action. It helps to fully understand what your company does to its customers and transform the verbs and modifiers into a call to action. Include relevant information where necessary.

Note that no business gets their CTAs right for the first time. In addition, other elements, including your funnel and offer, should be well-optimized for your target customers to get a higher conversion rate. Also, you have to test your call to action messages, copy, and button design – whether you are driving traffic from search engines or social media. 

Finally, find a company that helps you increase your sales through digital marketing. Navigate here for more info.